The unconventional appearance of the eighth-generation 7 Series might actually work better for the i7, attracting customers who expect their luxury EVs to stand out. It's a car that will surely turn heads in the boardroom car park, even more so than its main rival, the Mercedes EQS. If you have a personal driver, the i7 might be the favored option, especially if equipped with the rear "Theatre Screen" system. Even if you enjoy driving, this BMW could offer a slightly more engaging experience. However, choosing between the i7 and EQS can be challenging, as both cars are excellent options for luxurious driving. Luxury driving decisions never get any easier, but that's just how it should be